Greek philosophy and public relations: two subjects that rarely inform the same discussion. But here we go. In his biographical works ‘Plutarch’s Lives’, the eponymous Greek historian and writer questions our understanding of ‘identity’. He uses the example of ‘The Ship of Theseus’ – a legendary king and war hero who purportedly founded the city

By outsourcing manufacturing to low-cost locations such as China over the years, several companies in the UK, Europe and the US have saved costs, increased production capacity and profits. They have then invested these profits into expansion and innovation, which has led to further growth. Businesses commit time and financial resources to identify reliable suppliers