With over three decades of experience in customer design and relationship management under his belt, Peter Ballard, founder of design agency Foolproof, is an expert in the field. Consultancy.uk caught up with Ballard to discuss the human experience elements of sales & marketing and CRM, and how brands can use them to their advantage. There’s a lot of

While global retailers face headwinds from increasing import costs, trade wars and the threat of ecommerce to traditional models, the UK high-street is enduring an even more torrid time. In Britain, debt-burdened consumer companies have been repeatedly hit by a difficult trading environment. A potent blend of spiralling debts, climbing business rates, and crippling costs