In light of the rapid shift to digital ways of working, organisations must quickly ramp up their digital transformation efforts. Richard Graham, an Associate Director at Coeus Consulting, shares six steps to include in the planning phase of digital transformation initiatives. 1. Strategically review the business models Businesses may need to review their focus and

Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention. Petra Smith, founder and managing director of boutique marketing agency Squirrels & Bears, explains how professional services firms can use storytelling for brand building and marketing strategies. Stories are a universal language that everyone can understand. They have the