I am often asked to share the secrets of franchise success with my clients and audiences of franchise executives as I travel the country spreading the Franchise Bible strategies. The most critical of the three core strategies is what I call the upside down pyramidstrategy. This is more than a catch phrase or slogan. It must become a true belief

Technological advances and rapid consumer adoption are creating a landscape in which start-ups, and cross-border competitors, are able to quickly leverage new ideas to enter new markets. Disruptors have launched businesses, product lines and business models, which threaten the market share of traditional and incumbents across multiple industries. The effect of the changes is forcing